How does our brain function? What exactly goes on in our brains when we react due to emotions? What determines whether we buy a product or not?
Neuroscience is an ongoing cognitive study of the nervous system which consists of the brain, spinal cord, and neurons all over the body. This knowledge is quite new and is based on perpetual research and analysis surrounding the nervous system. It combines physiology, anatomy, molecular biology, developmental biology, cytology, mathematical modeling, and psychology to understand the fundamental and emergent properties of neurons and neural circuits. Zeeplatform's Neuromarketing department leads a new field in product and service marketing with the guidance and management of handpicked specialists of this knowledge.
Neuroscience affects most human functions, but it also contributes to a better understanding of a wide range of common conditions. These include:
Down syndromeASDADHDaddictionschizophreniaParkinson’s disease
brain tumorsepilepsythe effects of strokeimmune system disorders
A greater understanding of neurological factors can help in developing medications and other strategies to treat and prevent these and many other health issues.
Every single notion that goes on in our brain is initiated by receiving stimuli like noise, light, different tastes and smells, from the environment. These in-going stimuli cause some responses by our brain. Many successful businesses, in the modern world, incorporate the analyzed data these responses provide to their marketing advantage; mostly to lower the costs, increase sales and attract more customers. These companies aim to guide your subconscious mind to the path of becoming a customer.
Neuromarketing, one of neuroscience's subsets, is the science of predicting and analyzing customer behavior. Neuromarketing theories were initially presented by Gerald Zaltman in the 90's. Interestingly enough, Coca Cola is one of the pioneers in implementing the science of Neuromarketing. Zeeplatform's marketing department has also carried out and successfully implemented projects in this particular field.
On top of customer understanding, neuroscience and neuromarketing techniques can do wonders for better ways to understand employees thus help organizations to improve their methods. When neuroscience is in work, honest levels of employee satisfaction, performance effectors and dysfunctional managers can be easily identified.
Neuromarketing applied to packaging can radically improve the consumer experience from aesthetic to function. Neuromarketing packaging research can be executed through biometric testing such as eye tracking or facial coding analysis.
Perceptions of commercials or images are tested by measuring their impact in forms of attention, interest, memory and emotions using advanced neuroscience methods. The analysis these tests provide helps organizations better their marketing and ADV efforts.
Branding researchers are continuously implementing neuromarketing into their work today, helping marketers reach a better understanding of how brand memories are formed, how they can be reformed and their impact on consumer’s emotions, attitude and buying decisions.
At Zeeplatform, we are ready to provide neuromarketing services for your valuable products and services. contact us!