What makes a brand standout? Is it their initiative? Is it their goal? or is it their core?
The world is filled with various different ideas, personalities and cultures. Each entitled to their own story. Their DNA. Much like the DNA of living beings, a brand’s DNA contains all the specific brand characteristics, formed into an unquestionable core that defines the brand’s personality. These characteristics are morphed into a clearly defined and unique story that the brand tells to both it’s employees and clients.