It is the first keyword that comes along with design. Creativity is the ability to perceive the world in alternate ways, to find connections between irrelevant phenomenons and to form solutions to the right questions. Creativity and Innovation are often mistaken for each other. As there are a sum of people that believe Creativity and Innovation have nothing to do with each other. The two are not merely the same or as different as some might suggest. Innovation is portrayed as much more of a discipline, when creativity is painted as breaking the rules. But there is no innovation without creativity and vice versa.

The core value in both is to create. And to create; you must expand your imagination, ask the right question, be open and aware of your surroundings and last but not least believe in yourself.