Cognitive Neuroscience and Neuro Marketing
August 23, 2020 By Saghi
How does our brain function?
What exactly goes on in our brains when we react due to emotions?
What determines whether we buy a product or not?
Neuroscience is an ongoing cognitive study of the nervous system which consists of the brain, spinal cord, and neurons all over the body. This knowledge is quite new and is based on perpetual research and analysis surrounding the nervous system.
Cognitive Science
Cognitive science is one of neuroscience’s subsets that revolves around studying intellect functions and cognitive procedures such as thought and classification. To be more specific, some of the main objectives of cognitive neuroscience include research in the following fields
Perception
Attention span
Memory capacity
Learning ability
Language
logic
Thinking
Judgment
Planning
and last but not least
The way our minds recognize reality is influenced by various factors, which can be divided into two groups; internal (physical, psychological, mental) and external (culture, society, morality, economy). The influence these elements have is tested in various ways such as recording and analyzing brain wave circuits.
NeuroMarketing
One of the most important fields of cognitive science is to analyze media and design the perfect strategy to influence buyers’ decisions. Backed by the cognitive health department and numerous successful projects, the ZeePlatform team design and develop every project, whether it is an app, a website or social media accounts, based on scientific data and neural analytics. neuroscience
Cognitive Neuroscience specialist
Cognitive health executive at ZeePlatform
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